DMP Targeting - TailTarget

TailTarget is a Data Management Platform with which you can target campaigns loaded in e-planning to special profiles provided by TailTarget --based on audience data collected.

For the successful integration of both platforms two parallel processes are required: one developed by the Publisher + TailTarget, and another developed by the Publisher + e-planning.

 

PROCESS 1: PUBLISHER + TAILTARGET

For the service to work, the Publisher must have access to a TailTarget account. Additionally, he must implement a JavaScript code in all the site’s pages where he wishes to track information.
 

PROCESS 2: PUBLISHER + E-PLANNING

To ensure the correct implementation of the DMP, the Publisher must notify e-planning’s team.

Your Account Manager can offer guidance regarding this matter. You can also contact the Technical Support Area to ask for further assistance.

Once the DMP implementation is enabled, a new targeting option will show on the account*: 'Targeting for DMPs'.

*If another DMP provider was enabled before (i.e: Navegg) , just the new provider will appear on the list.

On the Add/Edit Campaign form, a new block will be included for the DMP configuration:

DMP Targeting:

Implementation

This functionality is only supported by AjaxV4 codes.

Our codes are already prepared to capture and send TailTarget’s information in each impression to every user.

Once all previous steps have been appropriately followed, e-planning’s request will include the information sent by TailTarget.

Here are the values sent by TailTarget to that user:

What’s more...

You will be able to consult the reports, taking into account this new type of DMP Targeting:

• Campaign Summary: DMP:

Every campaign will have a new tab in the Summary that will indicate information provided by the DMP, even if the campaign is not targeted with this option.
 

Keep in mind that the data will not be sumarized as the same user may have registered impression / click on more than one segment / cluster .