DMP Targeting - NAVEGG

Navegg is a Data Management Platform with which you can target campaigns loaded in e-planning to special profiles provided by Navegg --based on audience data collected.

For the successful integration of both platforms two parallel processes are required: one developed by the Publisher + Navegg, and another developed by the Publisher + e-planning.

PROCESS 1: PUBLISHER + NAVEGG

For the service to work, the Publisher must have access to a Navegg account. Additionally, he must implement a JavaScript code in all the site’s pages where he wishes to track information.

Moreover, the Publisher must request Navegg to apply the necessary changes that will grant the automatic integration with e-planning. These changes are carried out through the Tags Administrator in Navegg’s Control Panel. 

The changes to be conducted by Navegg are the following:

• Name the Navegg variable in generic format var NVG_QRY

• Get values by ID, instead of values with names.

Here you can see more details about the variables and the possible values each variable can take>> Navegg’s Segments.  

PROCESS 2: PUBLISHER + E-PLANNING

To ensure the correct implementation of DMP (Navegg) Targeting, the Publisher must notify e-planning’s team.

Your Account Manager can offer guidance regarding this matter. You can also contact the Technical Support Area to ask for further assistance.

DMP Targeting:

Implementation

This functionality is only supported by AjaxV4 codes.

Our codes are already prepared to capture and send Navegg’s information in each impression to every user. 

Please be advised that Navegg’s tag must be implemented before e-planning’s tag.

Once all previous steps have been appropriately followed, e-planning’s request will include the information sent by Navegg:

Here are the values sent by Navegg to that user. This information also applies to the targeting carried out in e-planning.

What’s more...

You will be able to consult and analyze the inventory, taking into account this new type of DMP Targeting:

• Inventory Forecast:

DMP targeting will be considered when estimating the stock from a campaign. This will allow you to know the delivery possibility, taking into account that it will be oriented towards a determined audience.

With the chance of obtaining data provided by Navegg in each impression, e-planning will be able to know the traffic by segment/cluster. That information will work as the basis for the consultation, together with other influencing factors (i.e. other active campaigns, advanced geographic targeting, competitive campaigns, etc.).

• Reports by Navegg Profiles:

      Every campaign will have a new tab in the Summary that will indicate information provided by Navegg, even if the campaign is not targeted with this option.