Lock Banner
- Sebastian Perez (Unlicensed)
This format shows a banner in the top on the page and a legend asking to continue reading that locks the scroll. The user has to click on the legend to continue.
Upload in the interface:
Start from a Rich Media campaign > Add Ad Studio ad > Create Ad Studio ad: Enter Studio
On the first Studio screen select the format and its settings:
The banner may be of fixed size (in this case, it is recommended to bear in mind the device where the piece will be displayed) or it may also be Responsive.
| IMPORTANT! If not set as responsive, even if this fact is indicated in the platform, the ad will not adapt as expected. |
Once the size is selected press 'Create' to start creating the creative:
This format consists of 1 banner only, which may likewise contain several pages.
The legend “CONTINUE READING” comes predefined in the ad:
The necessary components must be incorporated - see document.
A “Close” button can be included for users to close the ad whenever they wish so.
How it counts:
- Ad start: when the ad is uploaded.
- Close ad: when it is closed by using the button “Close ad”.
If it has a video:
• Play video: when “Play” is pressed for the first time.
• Stop video: when “Stop” is pressed for the first time.
• Ad stay: it activates per quarters of the video time.
• Complete ad: when the video ends.