Pushdown

This format consists of a fixed size banner which, when clicked on, expands to a greater size pushing the contents of the site downwards.

When collapsed, it gives place again to the site contents to come back to their original position.

You may select the ad to start as expanded or collapsed.

Upload in the interface:

Start from a Rich Media campaign > Add Ad Studio ad > Create Ad Studio ad: Enter Studio

On the first Studio screen select the format and its settings:




The collapsed and expanded banner must be of fixed size.

Once the size is selected press 'Create' to start creating the creativity.



In this case, the collapsed banner must be designed for one side and the expanded one for the other. Both parts may contain several pages and components.
The necessary components must be incorporated: See Components

It is recommended to always include a collapse button (change creativity) in the expanded banner for users to close the ad when they wish.
Likewise, from Ad Adjustments the ad behavior may be set up to indicate which ad displays first and a 'view time'  which makes the second banner to collapse automatically when the time elapses.

How it counts:

•    Ad start: When the ad is loaded.
•    Expand: When the ad expands with the button 'Change creativity'.
•    Collapse: When the ad collapses with the button 'Change creativity'.
•    Close ad: When the ad is closed by using the button 'Close ad'.
•    Clicks: When it is clicked by using the button 'Clicktag'.
•    Complete ad: When the ad closes automatically when the 'view time' elapses.

If it has a video:

•    Play video: When “Play” is pressed for the first time.
•    Stop video:  When “Stop” is pressed for the first time.
•    Ad stay: it activates per quarters of the video time.
•    Complete ad: When the video ends.