Inline

This format has a creative starting as displayed in the middle of a note giving an expansion effect.

It collapses with the effect of a pushdown until disappearing completely.

It includes a close button for the user to close the format when wished, but it may be automatically closed when the visualization time comes to an end (it may be set from the interface) or, in case it has a video, upon the animation completion.

Moreover, if it has a YouTube or file video, it pauses or continues to be played depending on the banner, if appearing in a visible area of the site or not. At least 70% of the banner should be visible for the video to be played.

In case of a video (by means of a file), the 'autoplay' function may be also activated for the ad to appear and start with the video (with deactivated audio). In case the autoplay function is activated, the video will keep playing regardless of the user scrolling and the ad is not visible on screen.

Upload in the interface:

Start from a Rich Media campaign > Add Ad Studio ad > Create Ad Studio ad: Enter Studio

On the first Studio screen select the format and its settings:

The banner may be of fixed size (in this case, it is recommended to bear in mind the device where the piece will be displayed) or it may also be Responsive.

IMPORTANT!

In case a HTML5 file is loaded in Ad Studio, it should be also responsive to work accordingly.

If not set as responsive, even if this fact is indicated in the platform, the ad will not adapt as expected.

Differently from other available formats, this counts with an included template; some components are pre-defined:

This format has a 320x320 banner and the following components:

- A legend indicating 'ADVERTISEMENT' in the upper left area.

- A 'See more' button (Clicktag applies here)

- A closing button

More components can be incorporated: See Components

From Adjustments, a 'view time' may be set up, which makes creativity to be closed automatically when the time elapses.

Video

The video may be in 'autoplay' function. For this type of format it is suggested to use such function as it implies a better performance.

Additionally you may:

Enable a 'Countdown' icon:

Choose actions to take place upon completion of the video:

- Close ad

- Replay (Repeat)

- Ask for replay (Replay)

- Stop it (Stop)

How it counts:

•    Ad start: When the ad is loaded.
•    Close ad: When the ad is closed by using the button 'Close ad'.
•    Clicks: When it is clicked by using the button 'Clicktag'.
•    Complete ad: When the ad closes automatically when the 'view time' elapses.

Video:

•    Play video: When “Play” is pressed for the first time.
•    Stop video: When “Stop” is pressed for the first time.
•    Ad stay: it activates per quarters of the video time.
•    Complete ad: When the video ends.