Post Impression
- Sebastian Perez (Unlicensed)
The use of BT has the following options:
- Sequence campaigns
- Post Impression
Post Impression use will be discussed in detail in this document
Nowadays, if a user visualizes a banner but makes the conversion any other day, such conversion counts as a total access and not as identified. By this new functionality a Profile may be created; for example, with users who saw the campaign once and those users who converted once during the last 30 days.
Therefore, “identified conversion” data of those people who saw and bought may be obtained, even though they may have not clicked on the ad.
It may happen that a user visualizes an ad but does not click on it and after some days, he/she browses the advertiser’s site and makes the purchase. This is how we know that such user had really seen the ad and purchased some days after.
Profile configuration:
This is a strategy mainly based on statistic analysis.
When verifying the 'BT Profiles' of 'Users per Expiration Date', the number of conversions achieved may be verified, but not necessarily after a click.