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Inventory extension

Inventory extension

Owned by Sebastian Perez (Unlicensed)
Mar 07, 2018

The use of BT has the following options:

  • Inventory extension

 

Inventory extension will be discussed in detail in this document

If there is a section with a great number of advertisers and a limited inventory, for example, Fashion, you can create a profile by comprising fashion-loving women (that is, fashion sector visitors) and recognize such users in any other section of your site. Thus, a banner can be displayed for those women when they are browsing other contents; for example, the site’s home page (more inventory but less demand from advertisers). This way, the same section may not be reloaded and there would be a chance to show an ad addressed to such target in other more massively visited section.

 

 

Profile configuration:

 

 

IMPORTANT!

  • The information takes 24 hours to be processed. This situation implies that if the user complies with the conditions on this date at 10:00 a.m., it may be impacted only by tomorrow at 10:00 a.m. by means of a strategy according to the profile assigned. This is not immediate, neither is the information statistically registered.
  • By applying BT segmentation, campaign priorities should be considered as part of the strategy. Campaigns with BT segmentation should be assigned a higher priority than the one assigned to the campaign “collecting” the information. This enables those users already included in the profile to be filtered by the strategic campaign and not again by the data collecting one.