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Cross-selling

Cross-selling

Owned by Sebastian Perez (Unlicensed)
Mar 07, 2018

The use of BT has the following options:

  • Cross-selling

 

Cross-selling will be discussed in detail in this document

For users who have made a conversion, I show you hereunder a campaign containing a new message or about a supplementary product if the conversion was made through a sale or the registration of a product to the chart.

Profile configuration:

In order to measure this, the conversion code should be created first and then associated to a campaign. To create a Profile select the purchase or conversion made by users as a condition, by selecting such code.

IMPORTANT!

  • The information takes 24 hours to be processed. This situation implies that if the user complies with the conditions on this date at 10:00 a.m., it may be impacted only by tomorrow at 10:00 a.m. by means of a strategy according to the profile assigned. This is not immediate, neither is the information statistically registered.
  • By applying BT segmentation, campaign priorities should be considered as part of the strategy. Campaigns with BT segmentation should be assigned a higher priority than the one assigned to the campaign “collecting” the information. This enables those users already included in the profile to be filtered by the strategic campaign and not again by the data collecting one.