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Sequence Campaigns

Sequence Campaigns

Owned by Sebastian Perez (Unlicensed)
Mar 07, 2018

The use of BT has the following options:

  • Sequence campaigns

 

 

Sequence Campaigns will be discussed in detail in this document

If you want to create an unknown campaign, an ad may be displayed first without disclosing the product or brand and then, in the next browsing session, such action might impact the user by revealing the product.

 

Profile configuration:

 

In order to achieve the strategy the following steps should be applied:

1- Create campaign 1 (unknown) and apply Frequency 1 so that users see it only once.

2- Create the Profile for people who saw the campaign at least once.

3- I create campaign 2 (disclosure) segmented for the Profile who saw campaign 1 (unknown). 

 

IMPORTANT!

  • The information takes 24 hours to be processed. This situation implies that if the user complies with the conditions on this date at 10:00 a.m., it may be impacted only by tomorrow at 10:00 a.m. by means of a strategy according to the profile assigned. This is not immediate, neither is the information statistically registered.
  • By applying BT segmentation, campaign priorities should be considered as part of the strategy. Campaigns with BT segmentation should be assigned a higher priority than the one assigned to the campaign “collecting” the information. This enables those users already included in the profile to be filtered by the strategic campaign and not again by the data collecting one.