Recurrent browsing

The use of BT has the following options:

• Inventory extension

• Recurrent browsing

• Preferences combination

• Retargeting

• Push-selling

• Cross-selling

• Sequence campaigns

• Post Impression

 

Recurrent browsing will be discussed in detail in this document

 

Through the configuration of different conditions, you can target the profile to users with specific interests, according to the sites/sections he/she visits. For example: Readers Interested in Sports. The visit to a “sports” section of a site + the visit to a specific sports site may be considered as conditions.

 

 

Profile configuration:

In order to finally apply this segmentation to the campaign, click on “More Options” and activate the Profile in question: