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Retargeting

Retargeting

Owned by Sebastian Perez (Unlicensed)
Mar 07, 2018

The use of BT has the following options:

  • Retargeting

 


Retargeting will be discussed in detail in this document

Users impacted several times in the past by the same ad. In the next browsing session, they may see a promotion of the product or a reinforcement of the message they have previously seen.

 

 

Profile configuration:

The Profile will be created if a definite campaign has been seen N times by users.

 

The strategy consists in the configuration of the first campaign (1st. instance) and the joint activation of the mentioned profile. Then, and in order to complete it, a second campaign is created (2nd. instance) and segmented through BT for the 'Retargeting' Profile. Therefore, the “reinforcement' message will be displayed only for users who saw the first campaign a certain number of times.

Campaign No. 2 view – BT Activation

 

IMPORTANT!

  • The information takes 24 hours to be processed. This situation implies that if the user complies with the conditions on this date at 10:00 a.m., it may be impacted only by tomorrow at 10:00 a.m. by means of a strategy according to the profile assigned. This is not immediate, neither is the information statistically registered.
  • By applying BT segmentation, campaign priorities should be considered as part of the strategy. Campaigns with BT segmentation should be assigned a higher priority than the one assigned to the campaign “collecting” the information. This enables those users already included in the profile to be filtered by the strategic campaign and not again by the data collecting one.