Layer to Button

Description:

This format starts with a Layer over the site contents, which, upon the animation completion or through the user action in the close button, disappears and leaves a residual banner in a specific space of the site.

10.

Implementation:

This format should be associated to the 'variable' type space where the residual banner will be located. 

It is not necessary to create a particular space for this format. A variable space may be re-used where traditional ads usually run, and other Rich Media formats are shown alternatively.

The recommended type code is multiple or space Ajax V4. However, it may be also implemented by using javascript V3. 


Metrics:

               •              Impression: To be counted when the layer is visualized.

               •              Stay Time: It starts to count when the expanded later is shown.

               •              Complete Ad: To count upon the layer animation completion.

               •              Close Ad: It is counted by means of the layer 'close' button.

 

Ad attributes:

               •              Layer final position on the screen: Centered / Upper left / Enter coordinates / Centered upwards / Upper right  / Left downwards / Right downwards  / Centered downwards

               •              The layer position may be chosen from the interface.

               •              Z-index: It allows to add depth to the ad. If any element on the site remains over the piece, the z-index should be increased for the piece to remain upwards.

               •              DIV tag identifier for the Layer: In case the layer position is to be granted through a DIV.

               •              Button initial status: Do not show/ Show blank space/ Show button: The button is equal to the residual banner.

               •              External counting URL: In this field, external impression counting urls may be added, if sent by the advertiser/agency/network. Up to 3 urls may be added.

               •              Flash background color: Use the movie one/ Transparent / RGB Code: The color of the flash background may be chosen from the interface.

               •              Additional variables to be sent to the ad: Flashvars may be added in this field.

               •              Ad delay: This option should be used only in specific cases in which the piece is not correctly visualized in Internet Explorer.

               •              Ad position:   Left  / Right /  Centered / None. The ad position within the space may be selected by one of these options.

               •              Custom Actions: Custom metrics may be added to measure specific events. More information here.

 

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Specifications:

Technical specifications are comprised in the Rich Media Gallery, under the Doc icon: