Multiple Expandable
- Sebastian Perez (Unlicensed)
Description:
The multiple expandable format is composed by an ad that expands in two directions of your choice through a click or rollover action. The expansion direction and effect are set from the platform.
Example:
Implementation:
This format should be associated to the 'variable' type space where the ad will be located.
It is not necessary to create a particular space for this format. A variable space may be re-used where traditional ads usually run, and other Rich formats are displayed alternatively.
The recommended code type is multiple or space Ajax V4. However, it may be also implemented by using javascript V3.
Metrics:
• Impression: it counts when the small ad is expanded, in its first frame.
• Stay Time: it starts counting when the expanded ad is shown
• Close Ad: it becomes active if the user closes the expanded banner before the arrival of the 'complete ad' metric.
• Complete Ad: it becomes active if the expanded banner reaches the animation completion.
Ad attributes:
• Expansion direction: Upper left / Upper right/ Lower left / Lower right. It may be selected if the expansion will be of horizontal or vertical type, depending on the ad.
• Horizontal scroll: You may choose the number of horizontal scroll pixels to be granted.
• Left expansion: You may choose the number of left expansion pixels to be granted.
• Upwards expansion: You may choose the number of upward expansion pixels to be granted.
• Z-index: It allows to add depth to the ad. If any element on the site remains over the piece, the z-index should be increased for the piece to remain upwards.
• Start with expanded ad: Never / Always / Once per hour / Once per day. You may choose if the piece should start as expanded or not.
• Flash background color: Use the movie one/ Transparent / RGB Code: The color of the flash background may be chosen from the interface.
• Additional variables to be sent to the ad: Flashvars may be added in this field.
• Ad delay: this option should be used only in specific cases in which the piece is not correctly visualized in Internet Explorer.
• Custom Id: To easily find the ad within the site
• Ad position: Left / Right / Centered / None. You may choose the ad position within the space.
• Custom Actions: Custom metrics may be added to measure specific events. More information here.
Specifications:
Technical specifications are comprised in the Rich Media Gallery, under the Doc icon:
