Docking

Description:

This format consists of 2 assets: an initial layer that may be placed in any side of the website, and controlled by the platform. The ad expansion is user-initiated resulting in an expanded layer. It can be closed by a button.

9.

 

Example:

 

Implementation:

Docking


 

Name and Title: Creative’s name

Uploading:

Choose the appropriate option to upload the Rich Media ad:

- Ad’s tag submitted by e-planning’s team:
Code submitted by the Rich Media Technical Support area.
Tag example: 0399e41df815fd80b47c01365bb52c189f



- Files that make up the ad:
Files programmed with Ad Magic Builder.



Associated spaces:
Mark the spaces where the banner/ad should appear.

Weekly Timetable:
Enable this time targeting option if you would like to show the ad in specific time slots. IMPORTANT: Please note that this targeting will only be applied to the ad that is being uploaded, not to the whole campaign.



Country Targeting:
Enable this targeting option if you would like to target the ad to a specific selected country.



Click-through URL:
URL where the banner/ad is going to redirect the user.

Ad’s Priority and Weight in the Campaign:
Please make the selection according to the campaign. If its priority is 1 and its weight is 100, it will be shown more times.

 
AD ATTRIBUTES


Hide docking layer once it has expanded:
This option allows hiding the docking layer once it has expanded.
 
Direction of expansion:
You can select among the following options: Vertical, Horizontal and Diagonal.


 
The previous option can be combined with the complement for selecting the docking layer’s final position on screen:


 
For example: If that position is chosen together with the “vertical” expansion, the format will behave in this way:

 
The possible combinations are described below:



1, 2, 3, and 4 --> vertical and horizontal expansion
5, 6, 7, and 8 --> vertical, horizontal and diagonal expansion
 
Resizing:
 It allows you to modify the swf size of the docking layer according to the screen’s proportion indicated in these fields:

 
 
Expansion speed:
Select the desired option.

Z-index:
In cases where two elements are placed one on top of the other, you can determine the order in which they will “pile up”. The element with the greatest Z-index will always remain on top.

External tracking pixel:
Enter the URL to track impressions whenever the ad requires so
 
Flash background color:
Select the desired option.