Preview

Description:

The previous ad format is a layer which main functionality is to occupy the whole screen, when entering a site or changing sections within it.  
Upon the animation completion or when closed by the user, it disappears giving place to the site contents.

A site logo may be added on the white stripe.
The logo image should be 25 pixel high and the background should be white.

13.

Implementation:

This format should be implemented on an 'invisible' type space.

If the site already has an invisible space created to run Layers, among other formats, this same space may be used to run a Previous Ad.

It also works in variable type spaces. For more information, see  Layers implementation.

The recommended code type is Ajax V4, it may also be implemented by using javascriptV3. 

Metrics:

               •              Impression: To be counted when the ad is visualized.

               •              Stay Time: Counted in second 5 after the impression.

               •              Complete Ad: Counted upon the animation completion (take into account the Stay Time).

               •              Close Ad: Counted every time a user closes or skips the ad.

Ad attributes:

               •              Z-index: It allows to add depth to the ad. If any element on the site remains over the piece, the z-index should be increased for the piece to remain upwards.

               •              DIV tag identifier for the Layer: In case the layer position is granted through a DIV. 

               •              External counting URL: In this field, external impression counting urls may be added, if sent by the advertiser/agency/network.  Up to 3 urls may be added.

               •              View time: The number of seconds the layer remains active may be set; upon the expiration of such time, the layer will close automatically.

               •              Flash background color:   Use the movie one/ Transparent / RGB Code: The color of the flash background may be selected from the interface.

               •              Additional variables to be sent to the ad:  Flashvars may be added in this field.

               •              Ad delay: This option should be used only in specific cases in which the piece is not correctly visualized in Internet Explorer.

               •              Custom Actions: Custom metrics may be added to measure specific events. More information here.

 

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Specifications:

Technical specifications are comprised in the Rich Media Gallery, under the Doc icon: