Layer

Description:

This format appears over the site contents. The ad closes automatically upon the animation completion. It also has a button for the user to close when he wishes.

9.

Example:

Implementation:

This format should be implemented on an 'invisible' type space

It also works in variable type spaces. For more information see Layers implementation.

The recommended code type is Ajax V4, it may also be implemented by using javascriptV3.


Metrics:

               •              Impression: To be counted when the ad is visualized. 

               •              Stay Time: It starts counting at the same time of the impression, it is interrupted if the layer is closed.

               •              Complete Ad: To count upon the animation completion.

               •              Close Ad: It is counted by means of the 'close' button.

Ad attributes:

               •              Delay to show the ad. You may set within how many seconds the ad should appear.

               •              Visualization effect:  Static / Scroll/ Uniform displacement entry/ Fall/ Bouncing fall/ Interstitial

               •              Some visualization effect may be selected  When browsing this option there is a pre-viewer to know about each option's behavior.

               •              Layer final position on the screen: Centered / Upper left / Enter coordinates / Centered upwards / Upper right  / Left downwards / Right downwards  / Centered downwards

               •              The layer position may be chosen from the interface.

               •              Z-index: It allows to add depth to the ad. If any element on the site remains over the piece, the z-index should be increased for the piece to remain upwards.

               •              DIV tag identifier for the Layer: In case the layer position is to be granted through a DIV. 

               •              External counting URL: In this field, external impression counting urls may be added, if sent by the advertiser/agency/network. Up to 3 urls may be added.

               •              View time: The number of seconds the layer is to remain active may be set; upon the expiration of such time, the layer will close automatically.

               •              Add title to layer: A title may be included

               •              Add a button to close the layer: A customized close button may be uploaded, if not included in the piece.  

               •              Flash background color:   Use the movie one/ Transparent / RGB Code: The color of the flash background may be chosen from the interface.

               •              Additional variables to be sent to the ad: Flashvars may be added in this field.

               •              Ad delay: This option should be used only in specific cases in which the piece is not correctly visualized in Internet Explorer.

               •              Custom Actions: Custom metrics may be added to measure specific events. More information here.

 

 

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Specifications:

Technical specifications are comprised in the Rich Media Gallery, under the Doc icon: