Rising Stars - Filmstrip

Description:

IAB standardized vertical format working as a window where scroll may be made on the contents through controls or rollovers to browse therein.

10.

Example:

Implementation:

This format should be associated to the 'variable' type space where the ad will be located. 

It is not necessary to create a particular space for this format. A variable space may be re-used where traditional ads usually run, and other Rich Media formats are shown alternatively.

The recommended type code is multiple or space Ajax V4. 

Metrics:

               •              Impression: To be counted when the ad is visualized.

               •              Custom actions: Those metrics you wish to be counted may be added. For more information go to Custom Actions.

Ad attributes:

               •              External counting URL:  In this field, external impression counting urls may be added, if sent by the advertiser/agency/network. Up to 3 urls may be added.  

               •              Flash background color: Use the movie one/ Transparent / RGB Code:  The color of the flash background may be chosen from the interface.

               •              Additional variables to be sent to the ad: Flashvars may be added in this field.

               •              Ad delay: This option should be used only in specific cases in which the piece is not correctly visualized in Internet Explorer.

               •              Ad position: Left  / Right /  Centered / None. The ad position within the space may be selected by one of these options.

Technical specifications are comprised in the Rich Media Gallery, under the PDF icon: