Takeover (3)
- Sebastian Perez (Unlicensed)
Description:
This ad appears when entering the site or a section, occupying the whole screen.
Upon its animation completion or through the user's action, it disappears displacing the site from left to right leaving a residual banner in a site specific space.
Example:
Implementation:
This format should be implemented in the first 'variable' type space implemented in the site. As it is a preview, it is recommended to be the first space to call so that the ad uploads faster.
Mandatory DIV
To place the residual banner, the webmaster should implement a DIV in the site html:
<div id=”takeover_div”></div>
Likewise, the div should be declared under the same name appearing on the site in the ad attributes.
Otherwise, the piece will not be visualized correctly. For more information see DIVs implementation.
In case the residual piece is not to be included, you may upload a 1x1 gif instead, so the takeover will be only composed by the main layer.
The recommended code type is Ajax V4, it may also be implemented by using javascriptV3.
Metrics:
• Impression: To be counted when the layer is visualized for the first time. (or the residual banner , in case the piece starts collapsed).
• Stay Time: It starts counting when the layer is shown.
• Complete Ad: To count upon the layer animation completion.
• Close Ad: It counts if the layer is closed before its animation completion.
Custom actions: Those metrics you wish to be counted may be added. For more information go to Custom Actions.
Ad attributes:
Background color (Leave as blank to use the site background color): # A customized background color may be selected
Inferior space: the space under the main layer may be selected
DIV tag identifier: takeover_div This Div should be implemented in the site to place the residual banner.
Start with expanded ad: Never Always Once per hour Once per day
External counting URL: In this field, external impression counting urls may be added, if sent by the advertiser/agency/network. Up to 3 urls may be added.
View time: You may set within how many seconds the layer should automatically close.
Flash background color Use the movie one / Transparent / RGB Code: / Use the movie one/ Transparent / RGB Code: The flash background color may be chosen from the interface.
Additional variables to be sent to the ad: Flashvars may be added in this field
Ad delay: This option should be used only in specific cases in which the piece is not correctly visualized in Internet Explorer.
Specifications:
Technical specifications are comprised in the Rich Media Gallery, under the Doc icon:
