Video Layer
- Sebastian Perez (Unlicensed)
Description:
This format is a Layer (floating on the contents) with a Video. The user may control its actions (Video Play/Stop; Sound on/off).
The layer may be closed by the user through a close button or automatically when the video ends.
Example:
Implementation:
This format should be implemented on an 'invisible' type space
It also works in variable type spaces. For more information see Layers implementation.
The recommended code type is Ajax V4, it may also be implemented by using javascriptV3.
Metrics:
• Impression: It counts when the video starts, in the first frame.
• Stay Time: It starts counting at the same time of the impression, it is interrupted if the layer is closed.
• Complete ad: It counts upon the animation completion of one of the videos.
• Close Ad: It counts when the layer is closed before the video's animation completion.
Video
Play video: every time play is pressed
Stop video: every time stop is pressed
Play audio: every time audio is pressed
Stop audio: every time it is silenced
Ad attributes:
Delay to show the ad. You may set within how many seconds the ad should display.
Visualization effect: Static / Scroll / Uniform displacement entry / Fall / Bouncing Fall / Interstitial
It may be selected as per visualization effect. When browsing this option there is a pre-viewer to know about each option's behavior.
Layer final position on the screen: Central / Upper left / Enter coordinates /Upper central / Upper right / Lower left / Lower right / Lower central
The layer position may be chosen from the interface.
Z-index: It allows to add depth to the ad. If any element on the site remains over the piece, the z-index should be increased for the piece to remain upwards.
DIV tag identifier for the Layer: In case the layer position is to be granted through a DIV.
External counting URL: In this field, external impression counting urls may be added, if sent by the advertiser/agency/network. Up to 3 urls may be added.
View time: The number of seconds the layer is to remain active may be set; upon the expiration of such time, the layer will close automatically.
Add title to layer: A title may be included
Add a close button to close it: A customized close button may be uploaded, if not included in the piece. For more information go to the following link
Flash background color: Use the movie one/ Transparent / RGB Code: The flash background color may be chosen from the interface. Flashvars may be added in this field.
Ad delay: This option should be used only in specific cases in which the piece is not correctly visualized in Internet Explorer.
Specifications:
Technical specifications are comprised in the Rich Media Gallery, under the PDF icon:
