Rising Stars - Portrait
- Sebastian Perez (Unlicensed)
Description:
IAB standardized format consisting in a vertical banner, divided into 3 different modules, a photo gallery, a video and 'branded content'.
Example:
Implementation:
This format should be associated to the 'variable' type space where the piece will be located.
It is not necessary to create a particular space for this format. A variable space may be re-used where traditional ads usually run, and other Rich Media formats are shown alternatively.
The recommended type code is multiple or space Ajax V4.
Metrics:
• Impression: To be counted when the ad is visualized.
• Custom actions: Those metrics you wish to be counted may be added. For more information go to Custom Actions.
Ad attributes:
External counting URL: In this field, external impression counting urls may be added, if sent by the advertiser/agency/network. Up to 3 urls may be added.
Flash background color: Use the movie one/ Transparent / RGB Code: The flash background color may be chosen from the interface. Flashvars may be added in this field.
Ad delay: This option should be used only in specific cases in which the piece is not correctly visualized in Internet Explorer.
Ad position: Left / Right / Centered / None. The ad position within the space may be selected by one of these options.
Specifications:
Technical specifications are comprised in the Rich Media Gallery, under the PDF icon:
