Impact Formats

Description:

These may be Triple (3), Multiple (4) or Quintuple (5) impact formats depending on the number of pieces to be displayed.

10.

Example of a Quintuple Impact:

Implementation:

This format should be associated to the 'variable' type space where one of the pieces will be located (it may vary among the upper piece, side piece or other). 

The whole piece is associated to a single space and the remaining pieces are positioned through divs.
The layer is located in the middle of the screen, itr may be amended from ad attributes or through a specific div for the layer.

If a ticket is sent to the RM support area to program the piece, the piece to be associated to the e-planning space should be specified.

It is not necessary to create a particular space for this format. A variable space may be re-used where traditional ads usually run, and other Rich Media formats are shown alternatively.

The recommended type code is multiple or space Ajax V4. 

Metrics:

               •              Impression: To be counted when the layer is visualized.

               •              Stay Time: It starts counting when the layer is shown.

               •              Complete Ad: To count upon the layer animation completion.

               •              Close Ad: It counts if the layer is closed before its animation completion.

Ad attributes:

               •              Layer final position on the screen: The layer may be positioned from the interface.

               •              Z-index :It allows to add depth to the layer. If any element on the site remains over the piece, the z-index should be increased for the piece to remain upwards.

               •              DIV tag identifier: It is compulsory to place the pieces other than the layer or the main piece (associated to the space).

               •              Start with expanded ad: Never / Always / Once per hour / Once per day: You may choose to start with an expanded or collapsed layer from the interface.

               •              External counting URL: In this field, external impression counting urls may be added, if sent by the advertiser/agency/network. Up to 3 urls may be added.

               •              Flash background color   Use the movie one /  Transparent / RGB Code: The color of the flash background may be chosen from the interface.

               •              Additional variables to be sent to the ad: Flashvars may be added in this field.

               •              Custom Actions: Custom metrics may be added to measure specific events. More information here.

 

 

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Specifications:

Technical specifications are comprised in the Rich Media Gallery, under the PDF icon: