Expandable Rollover

Description:

This format is composed by an ad expanding over the contents of the site contents.

It is displayed in 2 instances:

-In the first one, the ad appears as collapsed and may be expanded through mouseover or click.

-In the second instance, the ad expands over the site contents and may be collapsed through rollout or click. 

Implementation:

This format should be associated to the 'variable' type space where the ad will be located. 

It is not necessary to create a particular space for this format. A variable space may be re-used where traditional ads usually run, and other Rich Media formats are shown alternatively.

The recommended type code is multiple or space Ajax V4. However, it may be also implemented by using javascript V3. 

Metrics:

               •              Impression: To be counted when the ad is visualized  as collapsed in the first instance. 

               •              Stay Time: To start counting if the user decides to expand the ad.

               •              Complete ad: To count upon the expanded ad animation completion.

               •              Expand a Banner area: It is recorded every time the piece is expanded by the user.

               •              Collapse a Banner area: It is recorded every time the piece is collapsed by the user.

Ad attributes:

               •              Size of the collapsed ad: The collapsed ad size may be indicated to be visualized correctly. As the ad always shows the size of the expanded banner, the lower part always remains as transparent when the banner is collapsed.

               •              Expansion direction: Downwards / To the right / Upwards / To the left

               •              The expansion direction may be chosen from the interface.

               •              Z index: It allows to add depth to the ad. If any element on the site remains over the piece, the z-index should be increased for the piece to remain upwards.

               •              External counting URL: In this field, external impression counting urls may be added, if sent by the advertiser/agency/network. Up to 3 urls may be added.

               •              Flash background color:   Use the movie one/ Transparent / RGB Code: The color of the flash background may be chosen from the interface.

               •              Additional variables to be sent to the ad: Flashvars may be added in this field.

               •              Ad delay: This option should be used only in specific cases in which the piece is not correctly visualized in Internet Explorer.

               •              Ad position:   Left  / Right /  Centered / None. The ad position within the space may be selected by one of these options.

               •              Custom Actions: Custom metrics may be added to measure specific events. More information here.

 

 

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Specifications:

Technical specifications are comprised in the Rich Media Gallery, under the .doc icon: