Folding

Description:

This format is composed by an expandable banner which, through a click or mouseover, expands by imitating a paper folding over the site contents.  It collapses with a close button inversely to the expand.

9.

 

Example:

Implementation:

This format should be associated to the 'variable' type space where the ad will be located. 

It is not necessary to create a particular space for this format. A variable space may be re-used where traditional ads usually run, and other Rich Media formats are shown alternatively.

The recommended type code is multiple or space Ajax V4.

Metrics:

               •              Impression: To be counted when the ad is visualized  as collapsed in the first instance.

               •              Stay Time: It starts counting when the expanded ad is shown.

               •              Complete Ad: To count upon the expanded ad animation completion.

               •              Close Ad: It counts if the expanded banner is closed before its animation completion.

Ad attributes:

               •              Expansion direction: Upwards and to the left/ Upwards and to the right/ Downwards and to the right/ Downwards and to the left

               •              The expansion direction is often chosen.

               •              Horizontal scroll: Horizontal scroll pixels may be defined

               •              Left expansion: Left expansion pixels may be defined

               •              Upward expansion: Upward expansion pixels may be defined

               •              Z-index: It allows to add depth to the ad. If any element on the site remains over the piece, the z-index should be increased for the piece to remain upwards.

               •              Start with expanded ad: Never / Always / Once per hour / Once per day

               •              External counting URL: In this field, external impression counting urls may be added, if sent by the advertiser/agency/network. Up to 3 urls may be added.

               •              Flash background color:   Use the movie one/ Transparent / RGB Code: The color of the flash background may be chosen from the interface.

               •              Additional variables to be sent to the ad: Flashvars may be added in this field.

               •              Ad delay: This option should be used only in specific cases in which the piece is not correctly visualized in Internet Explorer.    

               •              Custom Id: An id may be added to find the ad in the page.

               •              Ad position:   Left  Right  Centered  None:  The ad position within the space may be selected by one of these options.

               •              Custom Actions: Custom metrics may be added to measure specific events. More information here.

 

 

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Specifications:

Technical specifications are comprised in the Rich Media Gallery, under the PDF icon: